Studio R produced a 52 page brochure showcasing Carlsberg UK's product range and third party brands. We incorporated the use of 3D visualisation and pencil illustration to create an on-trade, traditional theme set in a contemporary design.
Reeds Rains City Living
Localised imagery created and augmented for Reeds Rains City Living Estate Agency branches throughout the North of England. These images where then used in branch specific 48 page information brochure.
Punch Taverns
A selection of spreads from Punch Taverns wine collection presenter. The brochure is used to help sell in Punch's wine proposition to its 5000 pub estate.
Spend & Save 10
Cover and spread from direct mailer for Spend & Save, Build Center's loyalty programme.
Gala Bingo Buzz Bonus Card
Studio R developed naming, branding and design of all launch components for the introduction of Gala Bingo's first ever loyalty scheme. The card will be dynamic in several touch points within the venue, enabling the business to have a greater understanding of their customers preferences, and helping them to tailor future customer offers.The scheme is currently being trialled in three clubs with full roll out expected in Spring 2012.
Brand Delivery
You've had your brand created and guidelines produced, but delivering it safely to the market place, presenting it consistently to your target audience with control but without compromise, needs our tools.
We have a creative studio, processes and the physical assets required to produce stimulating brands and marketing campaigns that reach your outlets or end user just as they were intended.
We have a creative studio, processes and the physical assets required to produce stimulating brands and marketing campaigns that reach your outlets or end user just as they were intended.
Carlsberg UK - Deals Directory
We were asked by Carlsberg UK to submit redesigns for their industry trade magazine, showcasing the core and third party deals they have to offer.
Shown above is the original design that we aimed to declutter, move away from the 'wholesaler' or ephemeral, junk mail feel, and instil a coffee table or magazine image that the recipient will want to hang on to for longer.
Below are two of the mastheads and systems we presented, with considered cover lines, strong graphic imagery and improved use of space.
Reeds Rains Aspirational Campaign
A brand awareness campaign based on Reeds Rains customer aspirations of wanting to move home to achieve lifestyle improvements. The rooftop device has been a branding component through recent Reeds Rains communications.
Running alongside the residential sales campaign, the same aesthetic execution
was applied to core messages for Reeds Rains Letting division. Each ad
involved a fully bled image but the simple, bold messaging remains the
focal point. The ads ran in press (over 100 publications), as web banners and as multiple formats of point of sale material, distributed to 200+ branches.
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