Reeds Rains Aspirational Campaign

A brand awareness campaign based on Reeds Rains customer aspirations of wanting to move home to achieve lifestyle improvements. The rooftop device has been a branding component through recent Reeds Rains communications.

 Running alongside the residential sales campaign, the same aesthetic execution was applied to core messages for Reeds Rains Letting division.  Each ad involved a fully bled image but the simple, bold messaging remains the focal point. The ads ran in press (over 100 publications), as web banners and as multiple formats of point of sale material, distributed to 200+ branches.