We were asked by Carlsberg UK to submit redesigns for their industry trade magazine, showcasing the core and third party deals they have to offer.
Shown above is the original design that we aimed to declutter, move away from the 'wholesaler' or ephemeral, junk mail feel, and instil a coffee table or magazine image that the recipient will want to hang on to for longer.
Below are two of the mastheads and systems we presented, with considered cover lines, strong graphic imagery and improved use of space.
